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A Customer-Centric Approach

Provide Your Customers with the Exceptional User Experience They Deserve with Our UI/UX Design Process

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Our UX Design Process

Our UX design process aims to provide the best user experience, from analyzing client input to reviewing their vision and strategy. This includes reviewing personas, user research, product roadmap, and rough user flows.

  • Analyzing Initial Client Input
  • Gathering Requirements
  • Conducting a UX Workshop
  • Wireframes
  • Prototyping and Usability Testing
  • High-Fidelity Design
  • Style guides and Brand Aesthetic
  • Incorporating Delight
  • Creating a polished, coding-ready design

Building Trust in AI

We then gather requirements through a UX workshop, where we align on crucial aspects of product design such as success criteria, team structure and product vision. We identify the following key design priorities:

  • Demonstrating how AI works
  • Making app usage intuitive
  • Setting the right expectations

Design Priorities

Then, we create wireframes to visualize app structure, iterate from rough sketches to high-fidelity, and align design vision with key stakeholders through prototyping, usability testing, and user interviews.

  • Building trust
  • Making app usage intuitive
  • Setting the right expectations


After validating our design assumptions and creating a solid app structure that reflects users' needs and stakeholders' vision, we refine and polish the designs until their completion.

  • Coding-ready design
  • Reflects user needs and stakeholders' vision
  • Incorporates design delight
  • Polished, ready for implementation


We also help our clients finalize and polish their brand aesthetic by adding accent colours, advising on best practices and creating a style guide. We also incorporate illustrations and animations to make the product memorable and fun.

  • Exceptional User Experience
  • Aligned with business goals
  • Increased trust in AI
  • Intuitive and efficient design
  • Coding-ready for implementation

Once we've established the key product design aspects, we're ready to deliver the final coding-ready design. We aim to ensure our clients receive a polished, coding-ready design that meets their needs and surpasses expectations.


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Case Studies

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Petra Industries

Beckman Coulter



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Learn more about how we can help elevate your B2B eCommerce experience through our comprehensive UX design process.