Analytics & CDP
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Designing and implementing a customer and event-driven dataLayer, and defining requirements for it
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Installing and managing Tag Management Systems (TMS) on both browser and server-side
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Developing a plan for migrating tracking scripts
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Configuration and customization of analytics platforms such as Google Analytics or Adobe Analytics.
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Configuring marketing scripts and tracking events for tag management systems, such as Google Tag Manager.
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Establishing tracking for shopping behaviour funnels and checkout steps.
Setup assessment
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dataLayer and Tag Manager auditing.
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Audits of transaction tracking coverage.
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Preparing an analytics audit report.
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Implementing improvements based on the findings of the audit.
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Assessing the accuracy of marketing platforms tracking such as Google Ads tracking, affiliate marketing tracking, etc.
Data warehousing & modern data stack
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Building modern data stacks infrastructure such as data pipelines, data warehouses and data lakes, including data extraction and integration
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Data mapping & data transformation.
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Creating data visualizations and BI dashboards
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Monitoring data flow and generating reports to answer business questions
Marketing tracking APIs
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Implementation of conversion API.
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Tracking Google Ads conversions and setting up dynamic remarketing
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Implementing conversion tracking and dynamic remarketing for ad platforms such as Google Ads and Microsoft Ads
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Migrating in-line hardcoded marketing scripts to a tag manager
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Tracking affiliate platforms conversions such as CJ Affiliate, ShareASale, Rakuten, etc.
![](https://cdn.prod.website-files.com/647a11026164bc6332128db1/64e76d34f30fc477cf205a92_a.svg)
Configuration of scripts for other marketing platforms in a tag manager.