Analyzing market trends, comparing to niche and industry competitors, and gathering insights on design, features, customer experience, etc.

Conducting in-depth qualitative and quantitative data analysis to create customer personas, revealing weaknesses and opportunities for improvement in customer journeys

Designing conversion-focused wireframes based on the UX and CRO audit findings, including layout, content, and functionality definition

Conducting user tests to evaluate the effectiveness of UX and CRO hypotheses, eliminating potential risks and gathering feedback. Incorporating updates

Creating final designs, including a pattern library of user interface design elements, a cohesive visual structure for the project, and source files optimized for both mobile and desktop