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What Is PWA and How Can It Elevate Your Website to a Higher Level?
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What Is PWA and How Can It Elevate Your Website to a Higher Level?

25 Jun 2023

PWA: definition, features, and benefits

If you run an eCommerce business, you may have come across the term “progressive web application (PWA).” PWA is a website that imitates the appearance and functionality of a mobile app. Why is PWA the future? Many eCommerce businesses adopt PWA technology due to its cost-effectiveness and ability to offer customers a responsive, fast, and app-like experience on all devices.

eCommerce businesses that adopt Progressive Web App (PWA) storefronts can experience an increase in conversions and revenue. The PWA frontend proves to be a win-win solution for both the company and its customers as it provides a seamless and app-like interaction for all parties involved. But what exactly makes this possible? This will be delved into further in this article as we will

compare Progressive Web Apps (PWAs) to responsive web apps & native apps
discuss the advantages that both businesses and customers can experience by using PWAs.

PWA vs Responsive Web App vs Native App

Alright, to provide a clear and straightforward comparison, we have created a spreadsheet that compares progressive web apps, responsive web apps, and native apps.

Table of Comparison: PWA, RWA, Native App

Mobile Native App
Responsive Web App
Progressive Web App
Reduced maintenance costs
Cross-platform compatibility
Offline support
No need to download
Access from the home screen
No manual upgrades required
Full-screen experience
SEO-friendly
Automated push notifications
Availability in marketplace
Unified code stack
Mobile Native App
Responsive Web App
Progressive Web App
Reduced maintenance costs
Cross-platform compatibility
Offline support
No need to download
Access from the home screen
No manual upgrades required
Full-screen experience
SEO-friendly
Automated push notifications
Availability in marketplace
Unified code stack

*With technologies such as Trusted Web Activity, which wrap a web tab into an application, you can transform any Progressive Web App into a native app in just a few hours.

Overall, PWAs combine the strengths of native apps and responsive web apps, simplifying the experience for both users and brands. Let's explore the advantages of using PWAs in greater detail for both users and companies.

Benefits of PWA for users

For customers, the advantages of using Progressive Web Apps (PWA) are numerous and can be seen in the following areas:

Direct access in the browser without the need to install a separate app.
Faster performance compared to native apps.
The ability to operate even when offline.
Background updates that do not disrupt the user experience.
Lightweight, they do not require space on the device.
Increased security measures.

Progressive Web App (PWA) frontend solutions positively impact conversion rates by bridging the gap between native apps and mobile websites. This is achieved through

an app-like experience within the mobile browser
the ability to add a quick access icon right to the home screen.
the ability to receive push notifications.

With these valuable functions, there will be no difference in how users interact with your store compared to traditional apps.

Benefits fo PWA for an eCommerce owner

While Progressive Web Apps offer a seamless and enjoyable customer experience, what about their benefits for companies and developers? It's a win-win situation because PWA is a mutually beneficial solution. For businesses and brands, a PWA storefront is an excellent option because:

it can be built using standard web technologies such as Modern JavaScript, CSS, GraphQL,HTML
it requires lower development and production costs as compared to conventional apps
it is a cross-platform solution compatible with any system and device without the need to develop separate versions of the front-end and chunks of code for each platform
It is SEO-friendly - PWAs can be indexed by Google, leading to increased traffic and improved conversion rates
It boasts faster page load speeds compared to responsive web apps and native apps, achieved through responsive design, image optimization, etc.
it is easy to store, update, and deploy asynchronously
it works offline, which is crucial for those with an unstable or poor internet connection
There is no need to distribute it through app platforms as an app icon can be added right to the device's home screen, as previously mentioned

Everything seems fine, but what about actual examples? Who uses PWA? How do you build a PWA that truly works?

What companies and brands use PWA

See why PWA is the ideal option for your eCommerce website by looking at these actual case studies!

How to get PWA

Would you like to boost the revenue from your eCommerce store and enhance the user experience on your website? PWA is ideal for you. Get all the benefits of modern technology and leave your sluggish, outdated website.

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